equipo nacional

FIBA Basketball World cup 2023 americas qualifiers

The Federación Nacional de Baloncesto de Puerto Rico tasked us with the development of a strategy and execution of coverage for the men’s national team at the Americas Qualifiers. The National Team was going to play at Roberto Clemente Coliseum for the first time since 2019, presenting a new and refreshed team of young players.

OBJECTIVES

  • Connect the younger generations with the “Equipo Nacional” brand

  • Ticket sales

  • Document the experience of going to a national team game

  • Take the audiovisual components to the next level

Strategy

History

Understanding where the team comes from, where it can go and why are they playing these important games.

Storytelling

Reactivate the passion of the story “road to” the FIBA Basketball World Cup.

Heart

Appeal to the emotion of the fans, love of Puerto Rico as a central theme to connect the players and the fans.

Atmosphere

Broadcast minute-to-minute the atmosphere at the venue for the games, an effort to impact a broader audience outside the venue.

FOMO

Document the experience in such a way that it turns into a can’t miss event.

Continuity

What comes next? Explaining the importance of the complete event, not just the two games on those dates.

Excecution

Results

TICKET SALES

Two sold out games at the Coliseo Roberto Clemente.

IMPACT

The games closed as the #1 tv program island wide with over 1.2 million organic views on @FBPUR digital platforms.

EXPERIENCE

All angles of the event were covered and the experience of attending a national team game was communicated to fans.

CONNECTION

A new bond was created with the young core of players that stepped up to represent Puerto Rico at the international level.