Leagues
The regional office of FIBA in the Americas is in charge of multiple international club competitions during the year. Among these competitions are the Liga Sudamericana and the Liga de las Américas. For both of these international leagues, the Communications Department of the regional office has been a crucial part of their coverage.
LIGA DE LAS AMÉRICAS
Promotional videos
During the course of the Liga de las Américas, various videos have been produced in an effort of visually representing what the premier club competition of the region is all about.
Post Game Show
To bring the fans and press closer to the action, players and coaches, the Liga de las Américas has its own live show. The show is broadcasted live from the venue of the competition with segments before the day starts, in-between games and after the day ends.
Final four media day
To promote the Final Four of the Liga de las Américas, we organized a media day with the four teams involved. This media day included photo sessions of players, coaches as well as photo opportunities with the competition trophy. Players and coaches were also made available to the media to help promote the event in the leading days to the Final Four.
FIBA INTERCONTINENTAL CUP
FIBA Intercontinental cup promotion
Tasked with the responsibility of promoting the FIBA Intercontinental Cup in Rio de Janeiro, we worked on a series of activations across the city to improve the visibility of the event.
Video recaps
In an effort to position the competition at an elite level, we produced a series of recap videos highlighting the best of the competition.