#ThisIsMyHouse - T-Shirts

For Window #1 of the FIBA Basketball World Cup Qualifiers we had to come up with an idea to integrate the players in the #ThisIsMyHouse effort and have them be the center of attention of this new concept in international basketball where teams would be playing regular games at home in front of their fans. We produced warm-up t-shirts for players to use before the game with the branding of the campaign.

After implementation in the Americas region for Window #1, the idea was adapted to scale globally and implemented in all FIBA regions.