What Is Your House?

Campaign of emojis for the FIBA Basketball World Cup Qualifiers.

It all started with a question posted on the FIBA accounts on Twitter.

🏠🏀❓
— FIBA (@FIBA) February 19, 2018

🏠🏀❓
— Basketball World Cup (@FIBAWC) February 20, 2018

From here, we contacted basketball stakeholders and influencers to tweet their answer using just the emojis, changing the question mark for their national flag.

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We waited a period of 24 hours before engaging any further. People on social media started wondering why the people they followed posted the emojis. Thats where we came in.

The reveal consisted of a tweet and video with game details. the combination provided all the information needed by the user to follow their team.

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Custom Tweets and videos for each national federation involved were Produced.

This allowed for each user that participated in the campaign to get the particular information that was of value to them.

At the end, the campaign had a total of:

98M TOTAL POTENTIAL IMPACTS.
TOTAL REACH OF OVER 33M IN ONLY ONE PLATFORM, TWITTER.
OVER 7K TWEETS GENERATED IN 48 HOURS.

What Is Your House?

It all started with a question posted on the FIBA accounts on Twitter.

At the end, the campaign had a total of:

98M TOTAL POTENTIAL IMPACTS.

TOTAL REACH OF OVER 33M IN ONLY ONE PLATFORM, TWITTER.

OVER 7K TWEETS GENERATED IN 48 HOURS.