FIBA Basketball World Cup
2017 marked the beginning of a new qualification process to reach the FIBA Basketball World Cup in China 2019. With this revolutionary change in the world basketball calendar, big changes in the communication strategy were also necessary.
What is your house?
For the second qualifying window to the FIBA Basketball World Cup, we came up with a campaign for basketball fans to show their support for their team. We asked fans what was their house, the answer only took three characters, 🏠 🏀 plus their national team flag.
Defeat and conquer
To improve the awareness and support the national federations during the qualifiers, we developed an out-of-home campaign for the cities that had home games.
TV Spots
National federations asked for support on ticket sales and provided local tv air space to promote the games. For this, we produced localized TV spots for markets were additional support was necessary.
Let’s play h-o-u-s-e
As a challenge to our fans during the third window of the FIBA Basketball World Cup Qualifiers, we reached players for a collaboration. J.J. Barea, Gabe Norwood, Gorgui Dieng, Matt Dellavedova and Lauri Markkannen all created shots for our game of HORSE with fans.
Promotional posters
Breaking the traditional template for our game promotions, we decided to contact artist to provide a twist on our game posters. The brief was simple, treat the game as if it was an event, not just a game.
Heartbeat Teaser
For some, supporting their national team is something that runs in their veins. This insight provided the opportunity to approach the upcoming games as a lifeline, a heartbeat that can be felt. Heartbeat images and sounds were combined to provide a high tension teaser.
ourfans.basketball
Fans have a voice, and that voice matters. They all have different reasons why they love the game of basketball. Fan voices were recorded answering a simple question: “Why do you love basketball?”. Their answers were compiled in a web-based video art installation.
MIni Movies
As recaps of each window mini-movie style videos are produced to showcase the event and all the things involved in the succesful production of an event of this kind. This serves as a promotional item for stakeholders involved in the production of the Qualifiers.
Lights teaser
With the crowded timelines in today social media age, standing out is crucial. We worked on a series of teaser videos that combined flashing colors overlaid over footage of the players to deliver an upbeat, high intensity teaser.
Photography & Videography
Each FIBA Basketball World Cup Qualifying window presents their own unique challenges. One of the key components to ensure the proper coverage of each one is to manage the resources available properly, specially in regards to the visual impact each game played will have.
Jersey Stories
Looking for a content piece that would deliver on the global reach that the Qualifiers provided, we decided to develop a series of Instagram stories of the jerseys of the participating teams. This would provide some perspective on just how big the potential reach of this competition is.
Social media on-site coverage
Having multiple games happening at the same time in multiple countries presented a challenge for social media. How can one stay relevant and present an on-site perspective when there are multiple locations included? We relied on contractors to be on the floor and provide content from the venue.
#THisismyhouse - Player t-shirt
#ThisIsMyHouse served as the official hashtag for participating teams in the new competition system. To bring the players into the fold, t-shirts with the campaign branding were developed for them to wear during warm-ups.
Kobe Bryant - FIBA Basketball World Cup Ambassador shooting
Photography session with Kobe Bryant for his presentation as an official FIBA Basketball World Cup Ambassador.
Editorial Staff - FIBA Basketball World Cup Qualifiers
To meet the high editorial demand of each Qualifiers window, we bring to the team a group of writers from all over the region to pitch in and collaborate in the content creation process.